Staying true to Sephora’s original designs, the “S” logo is the biggest influence of this design. From the front view, people will be able to see the wavy and clean curves applied on the pillars that creates the “S” formation as the pillars stand right next to each other. Since this is placed inside the mall, people will be able to see the “S” formation from the higher floor levels of the mall as well. Sephora is famous for using mostly black and white, that is why the overall design has been made that way - it is original and familiar.